Why I Switched from Fujifilm to Sony: My Honest Take

1 Apr

For years, I’ve been deeply embedded in the Fujifilm ecosystem, using and praising their cameras for their unique colour science, film simulations, and tactile shooting experience. But recently, I made the switch to Sony. Now, I know this won’t solve all my problems, and Sony will come with its own set of issues, but I wanted to lay out exactly why I made this decision.

1. Reliability Issues

One of the biggest reasons for my switch was reliability. If you watched my previous video, you saw my XH2s locking up and freezing, requiring me to remove the battery to get it working again. That wasn’t an isolated incident—it happened multiple times. When you’re on a shoot, reliability is everything. I need my camera to just work. After testing and reviewing Sony cameras, I found them to be more dependable, especially for professional work.

Then there’s autofocus. Fujifilm has improved in this area over the years, but it still falls short compared to Sony. After working with Sony’s autofocus, I realised just how much easier and more efficient it is. That alone was enough to make me reconsider my setup.

2. Breaking Out of the Fujifilm Box

For the past couple of years, I’ve been flooded with DMs, emails, and comments about Fujifilm gear. Don’t get me wrong—I love Fujifilm. I still adore my X100VI, which remains my everyday camera. But I started to feel boxed in, labeled as the “Fujifilm Preacher.”

The truth is, I have no official ties to Fujifilm. I’m not an ambassador, they’ve never paid me, and I don’t owe them any brand loyalty. I realised that I was allowing myself to be limited by the expectation that I would only ever talk about Fujifilm. That’s not what I want for my channel or my creative journey. I want the freedom to explore other gear without feeling like I’m betraying a brand.

3. A Shift in Focus for My Channel

Lately, my content has shifted towards travel photography, the business of photography, and how to sustain a creative career. That’s where my real passion lies. While gear is important, I don’t want to be just a “camera reviewer.” I want to talk about what it means to be a photographer, how to tell better stories, and how to build a sustainable career in this field.

A 100-megapixel camera? It doesn’t excite me. What excites me is capturing the perfect moment, telling a compelling story, and helping other photographers turn their passion into a full-time job. If you’re interested in those things, do stick around but that’s where I’m heading.

4. Reaching a Broader Audience

Focusing only on Fujifilm has limited my audience. I want to connect with a wider community, including Sony photographers, Ricoh users, and creatives who care about photography as an art form rather than just the tools we use.

I recognise that many people discovered my channel through my Fujifilm content. I appreciate that, and I’ll still cover Fujifilm topics, especially since I’m keeping my X100VI and XH2s. But I also want to reach new people and have broader conversations about photography as a whole. Expanding my audience makes sense for my creative and business growth.

5. Creative Boredom

At the end of the day, I simply became bored. I’d been using the XH2s for a long time, and while it’s still a great camera, I felt like I was stuck in a cycle of making the same kind of content. I needed a change.

I’ve always been curious about shooting full-frame, and the transition to Sony felt like the natural next step. This isn’t about brand loyalty—it’s about what excites me as a photographer. Right now, Sony excites me. That could change in the future, but for now, I’m embracing this switch and seeing where it takes me.

Final Thoughts

These are my personal reasons for switching. I’m not here to tell anyone else what they should do—this is just my journey. When I say I’ve “switched,” I don’t mean I’m abandoning Fujifilm altogether. I still have my Fuji cameras and will continue to use them. But for now, my Sony camera will be my main workhorse, and I’m looking forward to seeing how it shapes my work.

If you’re still a Fujifilm shooter, don’t worry—I’m not going anywhere. This is just another chapter in my journey as a photographer.